The rebranding consolidates 24 specialised property-related services under a single banner, spanning residential sales and lettings, planning, architecture, surveying, and commercial services. LRG’s transformation underscores its dedication to providing a seamless, integrated experience for clients across the nation.
Growth through strategic acquisitions
LRG’s expansion has been propelled by a series of calculated acquisitions, enhancing its nationwide presence and broadening its service portfolio. The company’s approach prioritises sustainability and environmental responsibility, a commitment which remains at the core of its growing network.
Michael Cook, CEO of LRG, highlighted the rationale behind the rebrand: “LRG has become much more than many people realise. When we speak to clients, they’re often surprised by the breadth of our services and our number of brands. This rebrand is about making that clearer – giving us the impact and recognition we need while setting the stage for future growth. LRG is now a name that represents everything we do in property – strong, modern, and ready for what’s next.”
Maintaining unique identities within a unified network
Despite its ambition to establish a cohesive brand identity, LRG acknowledges the importance of preserving the individuality of the strongest estate agency brands within its portfolio. Kiersty Sims, Group Marketing Director, stated: “As we expand our portfolio, LRG remains committed to preserving the unique identities of the strongest estate agency brands we acquire, recognising their deep-rooted connections within their communities. Our strategy includes integrating central ancillary service brands such as mortgages, insurance, and surveys, which not only support our existing brands but also seamlessly extend to new acquisitions, ensuring swift and comprehensive service coverage.”
This approach ensures that LRG’s network of brands continues to benefit from tailored, community-focused branding while enjoying the support and reach of a larger entity.
A vision for the future
As LRG continues its journey of growth and adaptation, the new identity aims to reinforce the company’s connection between its diverse services and specialist brands. By presenting a unified network, LRG is making it clear that all of its services are part of one cohesive ecosystem.
The rebrand positions LRG as a modern, forward-thinking leader in the property sector, ready to adapt to the ever-evolving market landscape. As the company continues to expand and innovate, it remains committed to delivering excellence across every aspect of property services. The question now is: How far can LRG take this unified brand vision in an increasingly competitive market?
